• Population: 129 million
  • Facebook users: 60 million
  • Instagram users: 21 million
  • Digital buyers: 19 million
  • % of digital buyers that purchase cross-border: 67%
  • Preferred methods of payment for online cross-border purchases:
    1. PayPal
    2. Visa
    3. Mastercard
  • Top categories purchased online from US retailers compared to last year:
    1. Shoes: +13.6% 
    2. Dresses: +13.1%
    3. Tops: +7.5%
    4. Coats: +5.6%
    5. Pants: +4.73%
  • Top brands:
    1. Michael Kors
    2. Under Armour
    3. Eileen Fisher
    4. Vince Camuto
    5. Valentino Garavani

 

Sources: 2018 emarketer and Borderfree.com data