In our latest BOXpoll™ cross-border survey of 1,000 Canadians, featuring consumers 18+ years old, they told us their US retailer preferences. They prefer the US so much that 41% of their total online purchases are from US retailers.
- 41% of Canadians believe that US-based brands offer better pricing.
- 1 in 4 (27%) say delivery from the US is just as fast as domestic.
- 77% have either a positive or neutral perception of US brands.
Cultural and geographic proximity make working the cross-border market with Canada easy. But, and there is always a but, Canadians also have negative perceptions that pose potential challenges.
A pragmatic approach could yield new opportunities. Learn how to connect with the Canadian consumer here.