Localizing and influencing demand on a global scale.

Hear from experts in the space of global consumer marketing—Rue La La, Google and Net Media Planet—for a lively give-and-take discussion on the characteristics of a successful cross-border retailer, how to build SEM/social marketing strategies, and the impact of viral trends in curating a winning assortment. They also discuss creating a consistent, unique user experience, building customer relationships beyond “buy now” behavior, and what trends you should watch for next in the cross-border marketing space.

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