42% of consumers plan to shop online even more after the pandemic ends
Once consumers are vaccinated (or, at a minimum no longer feel at risk of becoming infected), more than one-third (37%) expect to shop in-store more often than now. Another 46% plan to do the same amount of online shopping—meaning online shopping will remain the “default” shopping channel for the majority of consumers.
Our Pitney Bowes BOXpollTM weekly consumer survey found that a vaccine would therefore likely not have a significant impact on the historic +18 % point increase in online shopping that occurred when the pandemic first broke out.
Get more insight on generational attitudes, implications for product categories and an understanding of what consumers will be looking for in an in-store experience when they shop in person again on BOXpoll.