Canada Day was on Monday, July 1st, 2019. Many Canadians celebrate the anniversary of the unification of Canada with barbecues and shopping. Here are our key findings that help retailers prepare for the holiday:

7% increase in page views
For merchants with a promotion, 7% higher page views in the week of Canada Day than average is observed.

Duty-Free is best promo
Duty-free promotion provides about 30% to 50% revenue uplift when looking at past promotion types for Canada Day.

Swimwear & summer goods
Swimwear and separates appear in hot categories for Canada Day. Summer BBQ and party goods will help customers prepare for the holiday.

Source: 2019 data 

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