Porch pirates, an individual that steals packages from the porch or front entrance of homes, have been making the news cycle. And with the rise in packages being delivered, it makes sense that this crime of opportunity — and one that is so quick and easy to perpetrate — would draw concern from online shoppers.
Consumers take porch piracy seriously. In fact, 7 in 10 believe it is a problem that needs to be solved ASAP, according to BOXpoll™. Although, only 1 in 5 consumers have experienced porch piracy themselves. Additionally, 1 in 3 know someone who has had a package stolen, implying this is a collective fear that is shared among consumers’ social graphs.
Read the full article here to learn how different demographic groups perceive the problem and the proactive steps that 52% of consumers are taking to address porch piracy.