Astonishingly, more than half of consumers saw their weight change in recent months, according to BOXpollTM.
38% reported gaining weight and 25% reported losing weight. Another 35% said their weight hasn’t changed since the start of the pandemic.
So, how is this impacting ecommerce? These life changes are driving new purchases from workout gear and nutritional supplements to refreshed wardrobes and kitchen gadgets. In the BOXpollTM survey of 2,000 consumers, Pitney Bowes put them into 3 categories: the weight-change deniers, the magical thinkers and the annoyingly rational Type-As.
Learn what these archetypes are buying and how much they are spending to address their weight fluctuation.