You’d think, after already breaking records for online shopping earlier in the pandemic, U.S. consumers would be over the novelty of receiving packages. However, amid the monotony of pandemic life, 51 % of consumers said receiving and unboxing online deliveries (even a household staple like detergent) felt like receiving a gift.

Perhaps even more interesting, is consumers aren’t just getting excited about receiving packages, they’re seeing the value in making packages feel “special”.

As part of the weekly BOXpollTM survey of consumers, respondents were given a hypothetical scenario and asked questions about different types of packages they received by mistake and how much they think different packaging features might have cost the original intended. The results were surprising – and different options ranged from answers of $2.38 to $6.91 with some demographics saying much, much higher. You can get the full breakdown here.

You’d think, after already breaking records for online shopping earlier in the pandemic, US consumers would be over the novelty of receiving packages. However, amid the monotony of pandemic life, 51% of consumers said receiving and unboxing online deliveries (even a household staple like detergent) felt like receiving a gift, according to BOXpollTM.

Consumers aren’t just getting excited about receiving packages, they’re seeing the value in making packages feel “special.”

As part of the weekly BOXpollTM survey of consumers, respondents were given a hypothetical scenario and asked questions about different types of packages they received by mistake and how much they think different packaging features might have cost the original intended. The results were surprising with different options, answers ranging from $2.38 to $6.91 and some demographics saying much, much higher. Get the full breakdown here.

As part of the weekly BOXpollTM survey of consumers, respondents were given a hypothetical scenario and asked questions about different types of packages they received by mistake and how much they think different packaging features might have cost the original intended. The results were surprising – and different options ranged from answers of $2.38 to $6.91 with some demographics saying much, much higher. You can get the full breakdown here.

Learn what consumers would pay for gifting features.