The Brexit agreement redraws lines among cross-border consumer behaviors
In Mid-December, a the Brexit agreement was in the process of being finalized, we sent a survey to consumers in France and Germany, asking their attitudes toward UK-based brands.
Only about one-third of French consumers (38%) and less than half of German consumers (43%) say they’ve never purchased products online from UK brands, and don’t expect to start now. That means that the clear majority of consumers in these two countries will see a material impact from Brexit on their online buying behavior.
So, where will these consumers go? It seems very likely they will turn to US brands. Learn more about the ripple effect of these new buying behaviors and opportunities for US brands at BOXpoll ™ .