Top gripes often have simple fixes

80% of consumers believe that returns are important to the overall order experience, but they are a hassle. That’s why it’s key to balance a convenient returns process with just the right amount of friction while avoiding unnecessary returns costs. By knowing what pushes a consumer’s hot button, you can use returns to bring them back and create opportunities to make them happy.

Here’s how:

Read the top 5 reasons consumers say recent returns “could have been more convenient.” Then check out ways to make the process easier.