Top gripes often have simple fixes

80% of consumers rank returns as important to the overall order experience – but say they are a hassle. We know we need to balance a convenient returns process with just the right amount of friction to avoid unnecessarily driving up the cost of returns. By knowing what pushes a consumer’s hot button, you can use returns to bring them back and create opportunities to make them happy.

Read the top 5 reasons consumers say recent returns “could have been more convenient.” Then check out ways to make the process easier.